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Vieira Luxe banner with bride being fitted for a gown by shop owner Dina Akel
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ABOUT US

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How Vieira Luxe is Redefining the Industry Standards"

 At Vieira Luxe, we believe that you should not have to sacrifice quality for price. We strive to provide our customers with a wide selection of beautiful and unique dresses by collaborating with designers and shops nationally.  
We offer a wide selection of high-end designer pieces that range in style, size, and price to ensure that every customer is able to find something that works for them. Our mission is to make every single customer feel and look absolutely beautiful no matter their budget. 
You can expect to find inclusive sizes of 00-28 and a budget starting as low as $99+. We aim to hold sizes up to 40 womens in the next year to accommodate our community's size needs.  
As for service, Vieira Luxe provides one on one styling to EVERY customer. We offer a luxury dress shopping experience like no other. With our one-on-one styling for bridal and evening wear, every customer will feel like a VIP. We are dedicated to helping EVERYONE feel empowered and stylish one dress at a time.

Sustainability

​Vieira Luxe is a supporter of sustainable fashion and we weave this into our business ethos. Knowing the impact the industry has on climate change, we seek to be a part of the movement towards a more eco-friendly future. Our company is devoted to taking part in this development away from fast fashion by working with shops nationally. Thus, providing you the best quality dresses at outlet prices. 

 

Our company is here to stand for sustainable fashion, beginning with the recycling of companies overstock and discontinued garments. The clothing industry contributes up to 10% of the pollution driving the climate crisis, and we Americans throw away an average of 82 pounds of textile waste per year! This all boils down to cut-rate prices, overconsumption, and a culture of convenience.

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By implementing sustainable fashion practices, such as shopping overstock, we can reduce these carbon emissions and help to repair our planet. Vieira Luxe is dedicated to promoting sustainability , and will work to reduce the fashion industry’s carbon footprint in any way we can.

Dina Akel

Fashion Director

Fashion is my PASSION!  I've worked in the bridal industry for 8+ years now and I have been reselling clothing online for about 6+ years. My inspiration for this business came to me when I had various conversations with my colleagues in the bridal industry about how we continuously have gowns filling up storage. This happens because of styles discontinuing, new dress trends changing each season and there is just not enough space in our showrooms. 

For some time I had also asked a few designers if there's anything sustainable about the industry and it was just very difficult to get straight answers. So I thought why not create a sustainable  process to consistently keep inventory flowing and provide a more affordable option for customers meanwhile making it affordable for business owners to keep up with their yearly MOQ's from designers. 

with Vieira Luxe, business owners are happy that they can recoup investment and afford new inventory, designers are happy that their partners are continuously ordering, and customers are especially happy because of affordability!

I have found my calling and I am so happy to share it with you and my community.

NH Fashion Week

Vieira Luxe produced NH Fashion Week on October 13 of 2024. This was the inaugural fashion week for NH to support local up and coming designers in our state. Fashion Weeks exist in many metropolitan cities and states so we wanted to create a space to support local businesses and uplift our local economy.

SBDC Client Story

SBDC article about Vieira Luxe to support and inspire others.

BELLE OF THE BALL

Vieira Luxe volunteered at the 2024 Belle of the Ball event as a stylist to make our prom girls feel absolutely fabulous!

Small Business of the Year

Finalist for the Small Business of the year at our local Nashua Chamber.

OBSCURE FASHION SHOW

Fashion show in support of our local non-profit Positive Street Art

Chamber Chats Radio

Discussing business and new trends

Photoshoot Collaboration with the Artisan Hotel
EmpowerHer Nashua

Created a community group of women CEO's from Nashua and beyond to be able to discuss challenges in our businesses and solutions.

Princess and Heroes Game

We proudly sponsored the Nashua Silver Knight's Princess and Heroes Game. We created 200+ capes and tiaras for all the families attending.

Lisa Law Radio Show

A discussion on color and style trends

AMEX Grant

We received the Backing Small Businesses Main Street grant in 2024

Infinity of Coco Chanel Fashion Gala

Boston based fashion showcase that supported local designers in the formal wear industry.

Greater Nashua Young Professionals

We love working with our community through the Greater Nashua Young Professionals group through the Nashua Chamber of Commerce.

Community wedding education
Washington DC Advocacy

Advocating for small businesses in NH at the capital for access to funding.

Bloomberg Article on Basel iii

Advocacy for small businesses

Collaborative Fashion Show
Entrepreneurs on the Rise at Rivier University
Judging at a Pitch Competition
Sustainable Dress Options

Bringing sustainable dress options for the community.

Victoria Bombino

Sponsoring Victoria for the New England pageant

Mackenzie

Sponsoring Miss NH petite for nationals

Charity fashion show

Charity fashion show benefiting Marguerites place

RAMP Mentorship Program

Mentoring entrepreneurship students at Suffolk University through their RAMP program.

Suffolk University Entrepreneurship

Supported our mentee student at her pitch competition at Suffolk University

Community Styled Shoot

Styled shoot with local wedding vendors

Vieira Luxe & the Greater Community

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